Initial set-up phase
Once it has been established that your
business is suitable to franchise and you have taken the decision to go ahead,
there is a considerable amount of work to be done to get you ready to franchise
properly and with the appropriate systems, processes and documents. A lot
of work is required at the planning stage if the franchised expansion is to
succeed. As the saying goes "you can only launch once".
Some
businesses are tempted to franchise on an "informal" basis at first, rather than
having the cost of setting up the franchise professionally from the start. This
is generally a false economy and if set up wrongly, your arrangements could be
difficult or expensive to undo or could lead to the failure of the network to
expand or worse still to litigation, disputes or early terminations.
It
is important to run a pilot operation to test the concept, but the franchising
itself should only be undertaken once your systems, documents and planning are
complete.
Just some of the matters to be dealt with should
include ensuring that your domains, logos and materials are protected and
have trade marks, allocating territories in advance throughout the UK on a
fair, statistics-backed basis, carrying out a feasability study into the
feasability of franchising your business, preparing a franchisor business
plan, preparing a franchisee business plan, preparing financial forecasts and
accounts, carrying out financial scenario modelling, preparing the initial
marketing materials and flyers, preparing a franchising website or section of your website, planning and preparing your training scheme, setting up your initial package and set-up fee, preparing the initial Franchisee Information Pack (sometimes called a prospectus or franchisee information memorandum), preparing your Operations Manual,
planning your ongoing support, reviews and systems, deciding your franchisee recruitment criteria, planning your first years and your own personnel and staffing needs.
How we can help
We can guide you through the whole process from start to
finish until you are ready for your first franchisee. We have systems,
processes and documents to help you and we will define with you the timelines,
deliverables and outputs.
We do not just offer guidance and advice
however. We will actually do the bulk of the work for you, preparing the
drafts of all the documents needed, including the Franchisee Information Pack,
financial forecasts and the Operations Manual. We will communicate with
you throughout the process and ensure that we work together with you to meet
your own requirements.
Please contact us for more detail on our
initial set-up fee and on the outputs, deliverables and phased approach to
ensure that your business is franchised successfully. Unlike many
consultants, Élise Billy has one of the highest business qualifications
available internationally, and is qualified to give advice, prepare
financial models and forecasts. She is of course an expert in franchising
but is also reknowned for her drafting and writing skills. In addition,
Élise is also a highly-regarded franchise lawyer who can prepare all your legal
documents, which is almost unique in the franchise services industry.